The recommended ad units for Mobile Web are as follows:
• Mobile Web Banner Ad is a universal color graphics ad unit displayed on a Mobile Web site. The universal Mobile Web Banner Ad is defined as a still image intended for use in mass-market campaigns where the goal is a good user experience across all mobile phone models, network technologies and data bandwidths. In some cases, particularly in Europe, animated Mobile Web Banner Ads may be available for supplemental use in campaigns to convey a rich media experience. All Mobile Web Banner Ads must be clickable by the end user and may be placed in any location on a Mobile Web site. Supplementary, a Mobile Web Banner Ad can be followed by a Text Tagline Ad to emphasize the clickable character of the ad unit.
• WAP 1.0 Banner Ad is a supplemental black-and-white, still graphics ad unit for use in campaigns that target older mobile phones. A WAP 1.0 Banner Ad can be followed by a supplemental Text Tagline Ad to emphasize the clickable character of the ad unit.
• Text Tagline Ad is a supplemental ad unit displaying only text. Text links may be used in older mobile phones not capable of supporting graphical images and/ or by publishers that prefer to use text ads instead of graphical ads on their mobile sites.
