ads, digital and electronics developments

7 tips to keep your home security

Fri, 25 Nov 2011 05:51:45 +0000

You at least will feel worried if you have a vacation time or leave your home for a long time. but the important thing is to always be vigilant and use the 7 tips to keep your home security below

1. Close and lock windows. The door may be the main focus, but the window must be the concern us because thieves usually use the window to get into the house. Do not simply because devices such as air conditioning machines perched at the window happened to the second floor does not mean that the robbers out of his mind and keep looking for a way in. even if we close and lock all windows, or make sure there are additional security in place such like electric door locks if that is possible.

2. Talk to neighbors. Whether you’ve been in apartment building for years or have just moved into a house, it is important to find out who’s around the neighborhood, so you might at least be asked for their help to keep your home. So it makes sense when you talk to neighbors and socialize.

3. Keep your keys in your hand. Did you stay at home or a large studio apartment narrow, runs until late at night while fumble through your pockets or purse someone is attracted unwanted attention. Home security is more than just keeping people out of the house, but also about keeping safe wherever you are. Do not make this mistake.

4. Do not advertise goods. Keep your LCD televisions that are not easily visible and conspicuous to attract the attention of people out there, use blinds or disguise your home state so that people outside who are not interested could not see. If criminals can not see accurately the state of your home, then chances are they will find it hard and think so many times to rob your house.

5. around the house. Whether it’s rainy season, or the middle of summer, it is very important to keep tree limbs away from the second floor of the house and to ensure that the bush does not give opportunity to the robbers that may try to make their way into the house.

6. Use your home alarm system. If you have invested in extra protection, it is important to utilize your home security system. Make sure all members of your house knows how to manage it.

7. Use timers for lights. Would you come home late or on vacation, make your home look crowded and busy enough as it is deadly and turned on the lights. So it would seem from the outside that you are at home or at least there is someone there to keep your home.

Try to always maintain the security of your home, with 7 tips to keep your home security. Do not give chance to people who intend evil. Crime is not just the intention of the perpetrator, but because of the opportunity

The Rise of Enterprise Print Management

Tue, 23 Aug 2011 17:05:50 +0000

Fifteen years ago, the enterprise printing market was primarily about finding the best third-party print server device to correctly spool printing requests and send the output correctly formatted to the appropriate printer. Intel and Hewlett Packard ruled the roost with print server offerings that could network up to three printers at a time, while attaching themselves as a node to an ordinary Novell or Windows PC network. At that time, PCs were not powerful enough or cost effective enough to handle all of the functions that an independent print server could. Enterprise print solutions were therefore handled by this type of device. Over the course of the past decade, increasingly robust PCs and the corresponding evolution of a software driver library for Linux and Unix machines allowed for the CUPS printing system to be developed. Instead of having a separate node on the network handle enterprise printing needs, it became possible to interface with an unlimited number of printers from the same dedicated print server, which was usually a Unix box or a PC. On the Windows side, print management also evolved so that directory services came to handle discovery and permissions, and spooling was done locally for any printer within the enterprise.

The problem, of course, after creating massive farms of printers that could be used by almost any worker in any enterprise boiled down to two considerations: cost and convenience. On the cost side, freeing workers to print anything they wanted from multiple resources sent the overall organizational print costs through the roof. With regard to convenience, even if cost controls were put in place, each enterprise organization was now effectively in the print shop business, requiring a staff of IT specialists to configure and maintain their fleet of printers; while being confined to only purchasing printers that were within their budget.

Thus the print management solutions firms started to gain traction in the enterprise IT market. Often offering concise management of print resources via seamless software solutions, the companies began to partner with enterprise firms to help lower the cost of each company’s print business. For many enterprise companies, learning that they could lower the cost of printing a page by using a print management partner, was enough for them to consider adopting the proposed solutions. For firms that chose partners that also provided printing equipment, the range of printing choices for employees grew considerably, as a large range of specialized equipment was already owned or leased by their partner.

Text Messaging (SMS)

Thu, 21 Oct 2010 02:36:14 +0000

Short Message Service (SMS) is a communications service that allows the exchange of short text messages, limited to160 characters, between mobile phones. It is also referred to as “text messaging” or “texting.” SMS messages can be sent and received between virtually all operator networks. Virtually every mobile phone in the world supports SMS, creating a ubiquitous market for SMS-based advertising campaigns. SMS supports messages sent from one user to another, as well as messages sent from a machine, such as a PC, application or server, to a user.

The recommended ad units for SMS are as follows:
• Initial SMS Ad (Appended) is a universal text ad unit of variable length (often between 20-60 characters) appended to the content (or body) portion of the message containing the primary, non-advertising content of the message. This ad unit uses the remaining space after the content portion of the message, and can be made available for advertiser usage by the publisher. As a principle, focus should remain on the content portion which should not be compromised by the ad unit.
• Complete SMS Ad (Full Message) is a universal text ad unit with up to 160 characters available for advertiser usage. There is no primary, non-advertising content in the message and this ad unit is typically delivered as a reply to an Initial SMS Ad or “Text (keyword) to (short code)” call-to-action. These ads may be delivered as part of an ongoing opt-in mobile advertising campaign.

Initial SMS Ad Specifications; Specification Components
- Format SMS is a text-only medium. It does not support any rich media; however some mobile phones with click-to-call or click-to-web capability will display colored links and underlining of URLs and phone numbers. The font size is entirely controlled by the mobile phone and is not under control of advertiser or publisher. Therefore the message renders differently on different mobile phones.
- Length The length of the ad is the subject to the available space after the content. Consult your publisher for the maximum allowable length. Current practice is typically ads under 20-60 characters, with ads up to 80 characters. Advertisers should be aware that shorter copy allows for increased publishing inventory availability. When using double-byte characters (otherwise known as 16-bit) to send an SMS, the limit is 70 characters. 16-bit characters are associated with sending a Unicode text message, which is required to convey some of the special characters used in non-Latin alphabets, such as Chinese, Japanese or Korean.
- Location The ad copy will be inserted only at the end of the content portion of the SMS. In cases where the sender uses a personal SMS signature, the ad should be inserted after the signature.

Mobile Web Advertising Unit Definitions

Thu, 21 Oct 2010 02:31:26 +0000

The recommended ad units for Mobile Web are as follows:

• Mobile Web Banner Ad is a universal color graphics ad unit displayed on a Mobile Web site. The universal Mobile Web Banner Ad is defined as a still image intended for use in mass-market campaigns where the goal is a good user experience across all mobile phone models, network technologies and data bandwidths. In some cases, particularly in Europe, animated Mobile Web Banner Ads may be available for supplemental use in campaigns to convey a rich media experience. All Mobile Web Banner Ads must be clickable by the end user and may be placed in any location on a Mobile Web site. Supplementary, a Mobile Web Banner Ad can be followed by a Text Tagline Ad to emphasize the clickable character of the ad unit.

• WAP 1.0 Banner Ad is a supplemental black-and-white, still graphics ad unit for use in campaigns that target older mobile phones. A WAP 1.0 Banner Ad can be followed by a supplemental Text Tagline Ad to emphasize the clickable character of the ad unit.

• Text Tagline Ad is a supplemental ad unit displaying only text. Text links may be used in older mobile phones not capable of supporting graphical images and/ or by publishers that prefer to use text ads instead of graphical ads on their mobile sites.

Internet bubble

Thu, 21 Oct 2010 02:27:37 +0000

Everybody remembers the burst of the Internet bubble at the end of last century. Many companies are still very cautious and skeptical after the losses they had to take on their Internet investments, and E-commerce never did fulfill the expectations. But today, the Internet is growing mature. A new Internet is being developed right now. Investors are regaining faith and little start ups are emerging. What’s different this time? This time, the Internet seems not to be about the money (at least, not directly). Instead of companies trying to find out how to expand their business to the web, todays most popular web services are about sharing information and connecting people. Ideas are becoming more important than business models. The people are taking back the web that companies have failed to make theirs. A lot of advertising agencies have already closed or sold their Internet departments, the same departments they set up (or acquired) in panic when their clients started worrying about Internet presence. The panic that struck advertising agencies and their media departments in the nineties, seems to have transformed into a state of comfort. Internet did not keep its promises and everything has gone back to normal again. But what really has been developing after the bubble, is a type of Internet that is far more dangerous to the advertising industry than the previous one. This new type of Internet undermines the very principals advertising has relied on for decades, such as information-asymmetry and top-down content delivery.

Not only the incredible amount of information available on the web will tread these principals, but mostly the social aspect of it. Now, everybody can add information in an extremely easy way, such as writing a weblog. Everybody can read and recommend blogs or blog posts and contact their authors. Every little piece of information is tagged accordingly and every consumer can search all these micro media more efficiently than ever before. Huge groups of people work together (whether they’re aware of their cooperation or not) in order to have good content come forward and bad content being overshadowed. People will be able to review and rate everything, in order to make this enormous stream of information more efficient and more relevant.

shifts in communication

Thu, 21 Oct 2010 02:23:20 +0000

There has never been so much change in the way people communicate than there is right now. New generations use tools their parents don’t even understand, and young people consume news as easy as they create and publish it themselves. These shifts in communication will undoubtedly have consequences for the communication industry. Can advertising campaigns still be based on a mix between 30 second tv commercials, print ads in top-down media and below the line activities? Roughly five years after the burst of the Internet bubble, developers and investors are regaining trust in the World Wide Web. But not in the web as we know it. This time it’s about conversation, cooperation, and empowerment of the masses. This time it is bottom-up, instead of top-down. People are taking back the web that companies have been trying to commercialize for the past 10 years, without much success.

If we combine the social aspects of new web applications (which I will explain later on) with technological developments such as the ever dropping price of hardware, the rise of wireless communications and the massification of mobile phones, we can start to see mayor changes in a lot of aspects today’s advertising relies on to be effective. This paper intends to explore these changes.

What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given product? How can we even reach these consumers in a media landscape that consists of millions of personal blogs, podcasts and time shifted television? What is the role of marketing when consumers are directly connected to almost anybody within the companies they buy from? In this paper I will attempt to provide some answers (or at least clues), but for now, the best way to be prepared is to simply be aware of the fact that things are changing. Something has been set off, that is impossible to stopped. And it will force advertising to reinvent itself in quite a few ways.

Dye Diffusion thermal transfer Prints and other prints

Fri, 15 Oct 2010 11:21:07 +0000

In this process, which is also referred to as dye sublimation, heat transfers colorant from a donor ribbon to the final print. Dye diffusion thermal transfer printers frequently apply a clear protective layer to the print during the transfer process to prevent the image from smearing when rubbed. This process is frequently used for snapshot-size photo printers or in photo kiosks, where customers can print images in a few minutes. The permanence of these images has not been widely studied, and there is very little information available.

other prints might be:
electrophotographic Prints
The same process used to produce office photocopies is used to make these prints. In elecrophotography, toner is transferred to the paper base and then fused in place. The paper is usually uncoated, and the images are reasonably stable, because they are composed of pigment particles that are fused to the paper with a durable polymer binder material. This technology is used less widely than inkjet for photo-quality printing.

Miscellaneous Prints
Several proprietary technologies exist for producing prints in photo kiosks and home printers. These technologies do not fit into the categories mentioned above, and they may not have satisfactory stability for long-term preservation. Check with manufacturers for information about these miscellaneous print materials.

inkjet Prints

Fri, 15 Oct 2010 11:17:05 +0000

The rapid growth of computers during the past decade has introduced new ways of producing color prints. Images can now be converted to digital files—either by scanning traditional photographic prints or, as mentioned above, by recording them with a digital camera. These files can be sent to a home printer to produce acceptable color prints. The majority of photo-quality printers use inkjet technology, in which very small droplets of ink are deposited onto paper. Inkjet prints vary widely not only in the composition of the colorants and paper, but also in stability. Inkjet images may be composed of dyes similar to those used in traditional photographic prints, or of pigments, which are the colorants used in paints. In general, pigments tend to be more stable than dyes. Inkjet prints can be made on either uncoated or coated paper, but only coated paper will provide photo-quality prints. Plain, uncoated paper tends to absorb the ink, resulting in a blurred image and loss of color intensity. In high-quality paper, a coating prevents the ink from bleeding into the paper; this results in brighter, more saturated color and greater image detail. Coated papers may closely resemble traditional color print supports. Two main types are available: swellable and porous. In general, acid-free, buffered, and lignin-free paper bases are recommended for long-term storage.

Swellable Paper
As its name implies, the surface of this type of inkjet paper swells in the presence of the moisture in the water-based ink, allowing the colorants to penetrate the top layers. Swellable papers typically have three active layers: a protective top layer, a layer that fixes the ink droplets in place, and, below that, a layer that absorbs additional ink components. The paper base is sandwiched between two polyethylene layers and backed by an anti-curl coating and an antistatic layer. Premium swellable papers contain all of these layers, but less expensive ones may not.2 The polymer coating on swellable papers acts to maximize image brightness by keeping the colorants from spreading, and, to some extent, it protects the image from atmospheric pollutants. Images printed on coated paper may require a significant amount of drying time.

Porous Paper
The surface of porous paper is coated with very small, inert particles, which create numerous minute cavities in which the ink is deposited. These particles prevent the ink from spreading. Porous paper has a higher resistance to moisture and humidity. This paper requires minimal drying time, so the print can be handled immediately without fear of smudging. This type of print has no protective polymer layer; therefore, the colorants are susceptible to attack by atmospheric pollutants, such as ozone and oxides of sulfur and nitrogen, which can be present in the environment in fairly high concentrations. Porous paper is preferred when pigment inks are used.

traditional Photographic Prints

Fri, 15 Oct 2010 11:12:20 +0000

Color photographic prints came into widespread use during the 1950s. Until the 1990s, almost all color prints were made this way. These images are composed of dyes similar to those used to color some fabrics. Over the years photographic manufacturers have modified these dyes so that excellent color renditions can be obtained.

In normal practice, photographic color prints are made by first creating a negative image using a camera and color negative film. The negatives are then used to print a positive image on photographic paper. New technology has provided another option: Images can now be captured with a digital camera, and these too can be printed on photographic paper. Regardless of whether the camera that recorded the image used film or digital technology, if the image is printed using traditional photographic technology, it will usually show noticeable fading or discoloration after about fifty to one hundred years if it’s stored in the dark1—in an album, for example. If it’s exposed to light, the colors will deteriorate even more quickly. The permanence of these types of prints depends not on the recording method but on the inherent characteristics of the colorants and support materials used in producing them.

Traditional and Digital Print Stability

Fri, 15 Oct 2010 11:07:35 +0000

most of us don’t think about how long a color print will last when it’s new. We are likely to consider its long-term stability only when it has started to fade or discolor, usually after it’s too late to do anything to save it in its original form. The fact is that no image will last forever. Heat, humidity, light, air pollutants, and mishandling all can shorten the life of a color print. This guide is intended to help readers gain insight into some of the causes of image deterioration and learn ways to make their photographic and digital color prints last longer. The subject of image stability has become considerably more complex in recent years. In the past, most color prints were produced using the traditional photographic process. A relatively small number of manufacturers made prints, and the prints generally exhibited similar behavior. In the last decade or so, however, there has been a marked increase in the number of images produced by digital color printers, and these newer materials differ widely in both their composition and their response to environmental factors. While being able to save images as files on a computer hard drive and print copies on demand has great appeal, the longevity of these stored files is not guaranteed. Technology changes rapidly, and equipment fails. Preservation of the color prints thus takes on greater importance

The natural process of deterioration starts as soon as a color image is printed, whether it is produced digitally or photographically. While we cannot completely prevent this, we can handle, store, and display color prints in ways that will greatly extend their useful life.